Lodha Associates is known for offering a wide array of legal services, from criminal defense litigation to corporate and consumer advocacy. With their diverse offerings, the firm had already established a strong reputation within the legal community. However, they were seeking to grow their client base and establish themselves as the go-to law firm for high-value clients, both locally and internationally.

Challenge:
The firm had an excellent track record but lacked the necessary online visibility to connect with potential clients, particularly in the digital age. Furthermore, their offline presence was limited, with few community engagement efforts or physical advertisements to showcase their services to local businesses and individuals. Lodha Associates needed a comprehensive marketing strategy that would effectively bridge both the online and offline worlds to grow their client base.

Solution:
Davent developed a dual-faceted growth strategy that combined digital marketing with traditional offline approaches to ensure maximum exposure and client acquisition. The strategy included:

• Website Overhaul and SEO:
  Revamped their outdated website to make it more user-friendly, professional, and mobile-responsive. Implemented SEO strategies to target individuals searching for legal services in Noida and surrounding areas, ensuring the firm ranked higher for important keywords like "Criminal Defense Lawyer Noida" and "Corporate Litigation Services India."

• Lead Generation and CRM:
  Developed targeted Google Ads and LinkedIn campaigns to attract businesses and individuals in need of specialized legal services. Integrated a CRM system to track and follow up on leads, allowing Lodha Associates to maintain seamless communication with prospective clients.

• Offline Marketing Campaigns:
  Launched billboard campaigns in high-traffic areas around Noida to promote the firm’s legal services. These advertisements focused on their core strengths—Criminal Defense, International Law, and Corporate Litigation—reinforcing their expertise to local businesses and individuals. Additionally, brochures were distributed to local businesses and law associations, further establishing their offline presence.

• Community Outreach and Legal Seminars:
  Organized and promoted local legal seminars and workshops, where Lodha Associates’ partners could engage with the community and educate local businesses on legal matters. This helped position them as thought leaders in their field while building stronger ties with potential clients.

Results:

• The firm saw a 40% increase in website traffic within the first three months, with more high-quality leads coming through targeted SEO efforts.

• Billboard campaigns resulted in a 20% increase in local client inquiries, particularly for criminal defense and corporate litigation services.

• The Google Ads and LinkedIn campaigns generated 30+ qualified leads per month, leading to a notable increase in high-profile corporate clients.

• Offline engagement through legal seminars and workshops improved the firm's local reputation, with 15 new clients signing up after attending their events.

Testimonial:
"Davent’s combination of online and offline marketing has elevated our law firm to a new level. Their approach brought us more visibility, and we now have a steady stream of high-quality clients coming through both digital channels and our community presence."
— CS Rachna Lodha, Proprietor of Lodha & Associates