Client Background:
White Tusk Dental Clinic, located in Bandar, Mumbai, offers a range of dental services, specializing in cutting-edge technologies and state-of-the-art procedures. Founded by Dr. Vinita Tekchandani, an alumna of the renowned Dr. D.Y. Patil Dental College, White Tusk is committed to delivering high-quality dental care with extreme precision and care. Dr. Vinita’s decade-long experience at top corporate dental clinics, along with her 10+ national and international publications, has made her a well-respected figure in the dental community. Despite the clinic’s strong reputation, it lacked a digital platform to support its growing client base and a structured approach to building an online presence.

Challenge:
While White Tusk Dental Clinic had built a strong offline reputation, it faced challenges in managing patient bookings efficiently and lacked a cohesive digital presence. The clinic needed a professional website with an integrated booking system to streamline operations and improve workflow efficiency. In addition, White Tusk was looking to enhance its visibility online and grow its social media presence to attract new patients. Dr. Vinita also wanted to strengthen her personal and clinic’s brand by securing features in top publications.

Solution:
Davent stepped in to create a holistic growth strategy for White Tusk Dental Clinic, incorporating digital solutions, targeted ads, and PR services to amplify their reach and streamline clinic operations.

• Website Development with Appointment Booking Integration:
  We designed a multi-page website that showcased White Tusk’s dental services, Dr. Vinita’s expertise, and patient testimonials. The website featured an easy-to-use appointment booking system, allowing patients to schedule consultations directly online. This helped streamline the clinic’s workflow, reducing administrative burden and improving patient experience.

• Targeted Social Media Ad Campaigns:
  To drive awareness and attract new patients, we launched targeted ad campaigns on Instagram and Facebook. The campaigns focused on promoting key services such as cosmetic dentistry, dental implants, and routine check-ups, targeting individuals in and around Bandra, Mumbai. By using visually appealing content and localized targeting, we increased engagement with potential patients.

• PR and Media Outreach:
  To enhance Dr. Vinita’s personal brand and establish White Tusk as a trusted clinic, we provided PR services that secured media coverage in top-tier publications. The clinic and Dr. Vinita were featured in The Print, ANI, and Bandra Buzz, which helped build credibility and attract a wider audience. These features highlighted White Tusk’s modern approach to dental care and Dr. Vinita’s expertise in the field.

Results:

• The new website increased patient inquiries by 40%, with the appointment booking system streamlining the scheduling process and reducing missed appointments.

• Social media ad campaigns resulted in a 30% increase in new patient bookings, particularly for cosmetic and implant services.

• Dr. Vinita’s media features in The Print, ANI, and Bandra Buzz positioned her as a thought leader in dental care, driving significant organic traffic to the clinic’s website and improving the clinic’s reputation.

• Overall online visibility and patient engagement grew by 50%, with a notable increase in followers and engagement on social media platforms.

Testimonial:
"Davent transformed the way we operate and engage with patients. The website has made scheduling appointments a breeze, and their targeted ad campaigns have helped us reach more patients than ever before. Being featured in top publications has elevated my clinic’s brand and established trust with our patients."
— Dr. Vinita Tekchandani, Founder of White Tusk Dental Clinic